Monday, October 22, 2012


The Drug Enforcement Administration will hold a Red Ribbon Week Kickoff rally at DEA Headquarters on Wednesday, October 24th at 10 am.

For more than 25 years, the red ribbon has symbolized a continuing commitment to reducing the demand for illicit drugs in our communities. In 1985, Drug Enforcement Administration (DEA) Special Agent Enrique S. "Kiki" Camarena was killed by drug traffickers. Shortly after Camarena's death, citizens from his hometown of Calexico, Calif. began wearing red ribbons to remember him and commemorate his sacrifice. Congress established Red Ribbon Week in 1988. The meaning of his sacrifice continues to galvanize communities through Red Ribbon Week, which calls upon organizations, parents, and educators to reinforce the dangers of drug abuse with children. 

Visit for more information about Red Ribbon Week.

Red Ribbon Kickoff Rally details:

What: DEA Red Ribbon Week Kickoff Rally
Where: DEA Headquarters, 700 Army Navy Drive, Arlington, Virginia
Who: DEA Administrator Michele Leonhart, Deputy Attorney General James Cole, ONDCP Director Gil Kerlikowske, WJLA-TV anchor Cynne Simpson, Peggy Sapp of the National Family Partnership, and various other anti-drug outreach organizations
When: Wednesday, October 24, 2012 at 10 a.m.

Media interested in attending should RSVP at (202) 307-7977.

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